Phaidon представляет описания продуктов Palace: The Selected Archive, официальный печатный архив онлайн-описаний продуктов Palace Skateboard. С момента своего дебюта в 2013 году нетрадиционные описания Palace, которые часто имеют мало или вообще ничего общего с описываемым продуктом, завоевали культ последователей, и читатели зацеплялись за каждую строчку.
Описания, написанные соучредителем Palace Львом Танжу, чей неподражаемый стиль фактически разорвал свод правил копирайтинга, полны юмора, пафоса, социальных комментариев и беззастенчивых мнений. Избегая практических деталей, вместо этого куртка описывается как:
ЗАДАТЕЛЬ ТРЕНДА
НЕ ДУМАЙ ТАК, ДРУГ
ТЫ ВЫГЛЯДЕШЬ ТАК, КАК ТЫ ПРОШЕЛ ПО TOPSHOP ПО ЛУНЕ
С ЗАКРЫТЫМИ ГЛАЗАМИ
ПОКРЫТЫ КЛЕЕМ.
Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
TRENDSETTER
DON'T THINK SO MATE
YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
WITH YOUR EYES CLOSED
COVERED IN GLUE.
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
Описания, написанные соучредителем Palace Львом Танжу, чей неподражаемый стиль фактически разорвал свод правил копирайтинга, полны юмора, пафоса, социальных комментариев и беззастенчивых мнений. Избегая практических деталей, вместо этого куртка описывается как:
ЗАДАТЕЛЬ ТРЕНДА
НЕ ДУМАЙ ТАК, ДРУГ
ТЫ ВЫГЛЯДЕШЬ ТАК, КАК ТЫ ПРОШЕЛ ПО TOPSHOP ПО ЛУНЕ
С ЗАКРЫТЫМИ ГЛАЗАМИ
ПОКРЫТЫ КЛЕЕМ.
Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
TRENDSETTER
DON'T THINK SO MATE
YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
WITH YOUR EYES CLOSED
COVERED IN GLUE.
Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
Купите Palace Product Descriptions, The Selected Archive в магазине Республика, регистрируйтесь в программе лояльности, получите 237 RMoney и экономьте до 50% на следующих покупках
